What
Notch create modern menswear. More specifically focus is on the man’s favourite accessories neckties, bow ties and handkerchiefs.
Where
Notch has its home in Sweden but is sold and worn everywhere from Washington DC to Moscow to London.
Why
The selection of exciting designs for neckwear in the world has for long been limited and the available offerings dated. Notch decided to change that by bringing contemporary Swedish design to the game whilst still showing respect for the classic patterns.
Who
Notch is the baby of Louise, now Notch chief designer. With a background in ladies fashion and print design she brings an unruined mind and breaks conventions on what men are to wear around their neck.